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The impact of AI on a copywriter's work

4th February 2025

In recent months, I wish I had received a pound each time I have been asked for my views of Artificial intelligence (AI) from the Copywriter’s perspective. I would be a rich man by now!

My reply is always along the lines of …

“Currently, AI assists my work, not replaces it.  As a Copywriter, I undertake work for all sorts of businesses – most of which operate in sectors that I know little or nothing about. AI quickly fills the gaps in my knowledge.”

It assists with research and provides the foundations for building creative text - focusing on refining and perfecting the wording in the document or website which is being developed. By providing ideas and suggestions, it also helps copywriters overcome writer's block.

The end product is much better aligned with the client’s needs than if the content had been generated entirely by AI.

As part of the process, American spellings can be replaced and the content personalised (that’s with an ‘s’, not the ‘z’ that AI would generate!).

To conclude, copywriters embrace AI to complement their expertise rather than replace it.  However, AI output will no doubt improve in time; that’s why my reply to the question also includes: “… but I’m pleased that I am now semi-retired!”

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